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Read More12 Most Brand Saving Reasons for Social Media Monitoring
I am digressing from my normal 12 Most post (sports-related, coffee-related or self-deprecating) to discuss a hot topic: social media monitoring. We all see businesses, and we may be the culprits ourselves, that are getting caught up with the herd jumping into social media. But other than “because everybody is doing it” rationale, do we take the time to ask “why?” And if we come up with good...
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Read MoreContent Marketing is NOT Perfect Pitch with a Bullhorn
You can find me in church services on most Sunday mornings, and the music is the part of the service that tends to resonate with me the most. In fact, I’ve sang on adult vocal teams as well as lead worship for elementary and middle school services and Vacation Bible School (VBS). Because I’m a musician, I’m also easily distracted when the music is “off”. I was distracted...
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Read More12 Most Scintillating “S” Sparks of Great Leaders
“Too many leaders act as if the sheep… their people… are there for the benefit of the shepherd, not that the shepherd has responsibility for the sheep.” ~ Ken Blanchard. Thanks for joining me on this installment of the 12 Most ABCs of Leadership series. Only eight letters remaining in the alphabet, and I tried to pick some outliers for the S’s. Since there are so many S-adjectives, I hope you...
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Read More5 Branding Lessons from a Seattle Seahawks Super Bowl Win
It is with a heavy heart that I AGAIN end an NFL season lamenting a Denver Broncos loss in the playoffs. This team shattered records while overcoming adversities like having a head coach undergo emergency heart surgery and having a defense get decimated by injuries. However, the Broncos fell flat in a Super Bowl where “everything that could go wrong – did” against the buzzsaw that was the...
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Read MoreSuper Bowl Stories, Smack Talk and Brand Affinity
No, this is not another post critiquing Richard Sherman’s social skills. Instead, this is a post about all of the compelling Super Bowl stories and how they build player brand affinity. Similar to what I wrote about in What the Olympics Can Teach about Humanizing our Company Brand, all of the stories from media row help fans develop an empathy for the players. Here are some of my favorite stories so...
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Read More12 Most Radical “R” Representations of Great Leaders
“To be truly radical is to make hope possible rather than despair convincing.” ~ Raymond Williams. I survived the Q’s in this Leadership series, so I am in the home stretch with only slight feelings of trepidation about the X’s and Z’s. Let’s get rollin’ with the “R” Representations of Great Leaders in this edition of the 12 Most ABCs of Leadership… 1. Radical I include...
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Read MorePeyton Manning and Richard Sherman – A Study in Contrasts
I watched a compelling AFC Championship where my favorite team, the Denver Broncos, stopped a 2-point conversion that kept the game from getting really interesting! I had just spent the prior 2:36 screaming at the TV as the Denver Broncos went into a prevent defense that allowed the Patriots’ Tom Brady to march his offense down the field for a touchdown. “Did the Broncos learn nothing from last...
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Read MoreNFL and Branding Injuries Suck!
As a Denver Broncos fan, I am a Mile High after the recent playoff win against a scrappy San Diego Chargers team. However, the Broncos sustained another major injury to a starting player. The defense will be further weakened as they head into a showdown against the pass-happy New England Patriots without shutdown cornerback Chris Harris Jr. And that brings us to today’s topic: NFL and Branding...
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Most Recent Articles
12 Most Quirky “Q” Qualities of Great Leaders
“We the willing, led by the unknowing, are doing the impossible for the ungrateful. We have done so much, with so little, for so long, we are now qualified to do anything, with nothing.” ~ Mother...
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Brands – Be Relevant or Get Relegated to Yahtzee Room!
How many of you clicked on this post simply because you wanted to know more about the Yahtzee room? Here is the back story: My wife asked if she could “open up the house” and invite guests to share...
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6 Vickery Dreams Headed Into 2014
It has been a couple weeks since I’ve last blogged, and that is my...
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Branding and Football: Can’t Win if Offense Can’t Take the Field
I play indoor tennis in a men’s doubles league on Thursday nights. As a...
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What Is YOUR Version of “Release The Manning”?
As the NFL playoffs loom, Denver Broncos fans are constantly heckled about...
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12 Most Pervasive “P” Peculiarities of Great Leaders
“Passion creates energy and magnetically pulls co-workers and customers into...
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2 Brand Protection Lessons from Denver Broncos Punt Returns
I watched a sloppy Dallas Cowboys / New York Giants game with lots of penalties...
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Influence Marketing Sensei Sam Fiorella Comes To Seattle
Back in May 2013, I wrote a blog post titled The Influence Marketing Guys were...
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12 Most Optimum “O” Oddities of Great Leaders
“Outstanding leaders go out of their way to boost the self-esteem of their...
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3 Leadership Lessons from the Defenseless Dallas Cowboys
I am an avid Denver Broncos fan, but my childhood football team was the Dallas...
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About Brian Vickery
I love my wife and two daughters. I am blessed as a principal and EVP of the Rocky Mountain Region for Mantis Technology Group. I am excited to promote our Pulse Analytics social media monitoring and sentiment analysis solution as well as our software development and business intelligence services. I love football, basketball, tennis, and judo. I graduated UT-Austin. Follow Mantis
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