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Read MoreSocial Listening and Flawed Sentiment Analysis – Don’t Throw Baby Out With Bathwater
It has been over a month since my last blog post! The ProKarma acquisition of Mantis generated great opportunities for me to share our combined story to a combined client base. I’ve also done several client presentations for topics ranging from social listening and analytics with Pulse Analytics, to corporate Business Intelligence (BI) and Data Governance strategy. I attended SapphireNOW in June, and...
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Read MoreFat Bob and Social Media – First Ride
Did I mention the time that I had to send my oldest daughter to college with my Jeep Liberty, and my wife said “why don’t you get a sports car?” Well, my youngest daughter is coming back from college, and she will want her car back – so my wife will start driving my Camaro, and I was FORCED to purchase…a Harley Davidson Fat Bob motorcycle. Alas, the sacrifices I must make for...
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Read MoreBelated Big Reveal – Mantis a ProKarma Company
Is it still a big reveal when you are over a week late?!? After months of due diligence, Mantis leadership decided there was great benefit to becoming Mantis a ProKarma Company! You can read a copy of the official press release on our website, but this blog post is my own personal perspective. I just celebrated my 13th year with Mantis. It was my most recent (and most satisfying) stop in what I call...
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Read MoreSpin Sucks – Unless you are a tennis ball
OK, spin can be your friend if you are a baseball (that was for Bill Dorman and Ken Mueller), basketball, football, golf ball…heck, even a bowling ball. Tennis is my sport, so I get to pick the balls with spin on this blog! Put the right spin on a tennis ball, and you can be lethal. Apply the wrong spin to a tennis ball, and you get an unforced error. And as the number of errors creep up, you lose:...
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Read More12 Most Ultimate “U” Ultraisms of Uber-Great Leaders
“Life takes on meaning when you become motivated, set goals and charge after them in an unstoppable manner.” ~ Les Brown. Successful people are self-motivated, are willing to set lofty yet attainable goals, and are unstoppable in their pursuit of those goals. Uber-Great leaders take it a step further by infusing entire organizations with that same attitude. Thanks for joining me in another...
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Read More12 Most Thrilling “T” Trademarks of Great Leaders
“One of the greatest talents of all is the talent to recognize and to develop talent in others.” ~ Frank Tyger. I welcome all of you talented readers who have traveled with me through this 12 Most ABCs of Leadership series. I hope you enjoy a couple of curves coming your way via these Thrilling “T” Trademarks of Great Leaders, and I would love for you to contribute your favorite T’s in the...
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Read More12 Most Brand Saving Reasons for Social Media Monitoring
I am digressing from my normal 12 Most post (sports-related, coffee-related or self-deprecating) to discuss a hot topic: social media monitoring. We all see businesses, and we may be the culprits ourselves, that are getting caught up with the herd jumping into social media. But other than “because everybody is doing it” rationale, do we take the time to ask “why?” And if we come up with good...
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Read MoreContent Marketing is NOT Perfect Pitch with a Bullhorn
You can find me in church services on most Sunday mornings, and the music is the part of the service that tends to resonate with me the most. In fact, I’ve sang on adult vocal teams as well as lead worship for elementary and middle school services and Vacation Bible School (VBS). Because I’m a musician, I’m also easily distracted when the music is “off”. I was distracted...
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Most Recent Articles
12 Most Victorious Great Leader Virtues
“He who knows when he can fight and when he cannot, will be victorious.” ~ Sun Tsu. Here are my Vickery picks for Victorious Great Leader Virtues. You gotta love a leadership post that starts with a Sun Tsu...
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12 Most Scintillating “S” Sparks of Great Leaders
“Too many leaders act as if the sheep… their people… are there for the benefit of the shepherd, not that the shepherd has responsibility for the sheep.” ~ Ken Blanchard. Thanks for joining me on this...
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Super Bowl Stories, Smack Talk and Brand Affinity
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NFL and Branding Injuries Suck!
As a Denver Broncos fan, I am a Mile High after the recent playoff win against...
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12 Most Quirky “Q” Qualities of Great Leaders
“We the willing, led by the unknowing, are doing the impossible for the...
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Brands – Be Relevant or Get Relegated to Yahtzee Room!
How many of you clicked on this post simply because you wanted to know more...
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6 Vickery Dreams Headed Into 2014
It has been a couple weeks since I’ve last blogged, and that is my...
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About Brian Vickery
I love my wife and two daughters. I am blessed as a principal and EVP of the Rocky Mountain Region for Mantis Technology Group. I am excited to promote our Pulse Analytics social media monitoring and sentiment analysis solution as well as our software development and business intelligence services. I love football, basketball, tennis, and judo. I graduated UT-Austin. Follow Mantis
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