If you haven’t deduced it from my earlier posts, I’m a team guy. Yeah, it is nice to occasionally see Peyton Manning or JR Smith become human highlight reels with sheer genius and ability.
However, we’ve also seen athletes like Carmelo Anthony and Terrell Owens disrupt a team for the sake of their own statistics, ego and endorsements.
When the Denver Nuggets traded Melo, I was one of the few people who was ecstatic…especially when I saw the list of team-minded players coming to the Nuggets as part of the trade. I enjoyed several of Melo’s games and effort for the last 7 years (he is a true star), but I also became disenchanted with his “sticky hands” when the ball got passed to him. I could always look at the box score after a loss, see about 14 assists, and Melo going about 6-20 for the night. People would say he didn’t have talent around him, but now I see wins with 20-30 assists per game, and 6-8 players scoring in double-figures! It comes down to the Power of the Assist.
So, Team Depth or Superstar for your Social Media? Here are the reasons I vote for Team Depth:
So what are you doing to get your team/tribe involved? Are you building and cultivating depth in your social media strategy vs focusing exclusively on a single channel or individual? I look forward to your comments.
I love my wife and two daughters. I am blessed in that I also love my job as a principal and EVP of the Rocky Mountain Region for Mantis Technology Group. I am excited to promote our Pulse Analytics social media monitoring and sentiment analysis solution. I enjoy teaching and coaching. I graduated UT-Austin. You can find Brian on Google+.
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Mark, you had some great examples. I definitely like Brees (and Peyton Manning for that matter). Even as I write this, Melo went for 42 pts and 17 rebounds to keep NY in the game. I like my stars being people that lead with the assist: Ty Lawson growing into this, Jason Kidd and Steve Nash been doing it for years, and QBs like Brees and Manning spread that ball around to get everyone involved. They truly go mult-channel!
Well "played" Brian. I agree that, generally, teamwork is the best way to achieve a goal...like winning. But sometimes a superstar is needed. Sometimes a superstar is needed to take owner a game. Someone to give everyone hope. Someone to thread an impossible needle to create a spark. Someone to make the sale that no one else could. The trick is making everyone else better while the superstar builds confidence. Drew Brees does this, GSP does this, Problogger does that, and Ben Franklin did it better than anyone. And they all do it humbly (okay humble may not have always Ben's strong suit). Problem is that some people define superstars by using guys like Mello, TO, Ocho-Johnson (no relation), and even King James as examples. I think, while great players to be sure, they aren't superstars because they don't always make others around them better and very rarely are the team's shortcomings their fault. And humble is only something they know when you put a mic in their face (okay, except Mello, TO, 85, and maybe even KJ).
I love my wife and two daughters. I am blessed as a principal and EVP of the Rocky Mountain Region for Mantis Technology Group. I am excited to promote our Pulse Analytics social media monitoring and sentiment analysis solution as well as our software development and business intelligence services. I love football, basketball, tennis, and judo. I graduated UT-Austin. 
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