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Social Media and Denver Broncos – THAT’s Why We Play the Game

Those Denver Broncos did it again!

Expected to be the worst playoff game this weekend because the Pittsburgh Steelers were going to put a good ole fashioned beatdown on the “do not deserve to be there” Denver Broncos, the game turned out to be the most compelling of the weekend.

  • Upstart Broncos take the early lead
  • Battle-hardened, veteran Steelers come back to tie the game late in the 4th quarter and are driving for the winning field goal in regulation
  • Game goes into overtime with new rules. Score a touchdown, and the game ends. Score 3, and the other team gets a shot
  • Broncos win the toss and score a touchdown…on the first play from scrimmage!!

Any athlete or die-hard sports fan will quote you that magical rule about sports: That’s why they play the game!

The Broncos could have just folded up their tents. It had been 6 years since they won a playoff game. They had a new coach, a shortened offseason due to lockout, and an extremely raw and unorthodox quarterback in Tim Tebow. It was a measure of success to make the playoffs. The Broncos could just take their beatdown and prepare for a full offseason. Maybe they could even change quarterbacks because Tebow’s 7 wins were flukes! C’mon, they are 10 1/2 point underdogs! Instead, the Denver Broncos…

Now let’s look at the social media landscape, and just the incumbent versus upstarts in general:

  • Microsoft once ruled the PC/personal device world, and Apple was a distant after thought. Look at ‘em now.
  • RIM ruled the business class mobile device market, and both iOS and Android were not  considered for mission critical business devices. Look at ‘em now.
  • Prodigy, CompuServe, America Online -> then MySpace -> then Facebook, Twitter LinkedIn, Pandora Radio -> then Google+ and Spotify. Watch ‘em now because these battles still present compelling drama.

Similar to the Denver Broncos, Google+ stumbled out of the gate. They then caught fire regarding number of new users each month. But cruel reality set-in, and everybody realized the power of both an incumbent Facebook and social media fatigue. Google+ usage waned. The new year rolls around and Google+ is experiencing an upsurge again!

That’s why we play the game! If companies just looked at the odds and the incumbent powerhouses, they could just fold up their tents and go home. Or they could believe in themselves, their offerings, their entrepreneurship and will to win, and commit themselves to beating those odds.

Mantis has its own version of this story going on right now. The social media monitoring tools “field” is very crowded. There are some strong, successful, “household name” incumbents out there with loyal users. Some of these technologies even went through acquisitions where premium market values were assigned to their worth. Enter the upstart Mantis Pulse Analytics! Mantis has been around since December 2000, and we do a few things very well:

  • We have a team of business analysts, software architects, developers, testers and project managers producing outstanding software and business intelligence solutions for our constantly growing client base.
  • We excel at our understanding and execution of data integration and data quality…even when the data is unstructured like social media statuses and comments, blogs and product/services review sites.
  • We recognize that data is useless unless it conveys its message consistently, accurately and compellingly. Therefore, we are exceptional at creating reports, dashboards and scorecards.

I do not know if the Denver Broncos will win their next playoff game. I do not know if Google+ will win its battles against Facebook. I do know that Mantis will succeed and Pulse Analytics will be a part of that success.

Will you jump on the Mantis Pulse Analytics bandwagon? If you want more information about Pulse Analytics, reach out to me on any of the social media channels listed below, or visit our website. See how this upstart can serve you!

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Brian Vickery

I love my Vickery Girls - and grandsons! My career has blessed me to the point I was able to start a new consultancy in 2018: Analytic Integrity. I look to provide analytic experience, and business integrity, to an Analytics world while helping data-driven organizations mature. I enjoy teaching and coaching, watching football and basketball, and playing tennis. I graduated UT-Austin.

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  1. That’s why we play the game indeed, Brian. If we don’t play, guaranteed we will never win. Or, as Wayne Gretzky said:

    You miss 100% of the shots you don’t take.”

    Keep on taking the shots, Brian!

    Best wishes for a terrific week. Aloha. Janet

    • Absolutely agree, Janet…and I promise we will keep taking the shots. If you have great fundamentals, and a spirit of perseverance, you are destined for success. Not every day will be a win, but the outlook is bright!

      Great to have your comments, Janet.

  2. Are you telling me that I have to use/learn Google + ? What about StumbleUpon or Pineterest? Will they ever leave me be? I use Twitter, Facebook, LinkedIn (a little), and Triberr…do I really have the time for another one? Oh, I was invited to the pre-launch of ChimeIn so I sort of use it, too ’cause I got to choose my name early on and got “Bruce” – yeah.

    • Bruce Sallan – monopolizing “Bruce” IDs everywhere. I think we can’t rule out Google+. I’m like you though. I focus my energies in Twitter, Facebook, LinkedIn, personal blog and 12Most. Then curate content for the Pulse Analytics twitter ID and Facebook fan page.

      I try to get over to Google+ a couple times a day, but I haven’t scratched the surface on a significant Mantis LinkedIn company page or Google+ Brand page -> and I should probably start scratching (the surface that is).

      And I’m trying to pretend Pinterest doesn’t exist ;) I’m closing my eyes…is it gone yet?!?


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