Social Media Fitness – Anaerobic Endurance and Content Creation
Welcome to the fourth installment of Social Media Fitness – Zone Training: Anaerobic Endurance and Content Creation. You can read about Zone 1, Zone 2 and Zone 3 to catch up with the series.
- We have warmed up by doing our research and preparing our strategy.
- We spent quality “base building” time in our Fat Burn zone as we built up our social media tribe.
- We began to burn more efficiently and improve our threshold in our Aerobic zone as we worked on content curation.
- Now we are ready for Content Creation!
Let’s complete this stage of the zone training fitness analogy by discussing the Objectives, Application and “Feeling” of Zone 4 in regards to both fitness and social media.
||Exercise longer at anaerobic intensities, improve threshold, increase cardiac performance to do more work at a lower heart rate.
||Build upon and leverage the trust established, during tribe development and content curation zones, to start introducing our own original content (most likely *not* promotional).
||Intense, medium-length intervals, time trials and tempo workouts, possibly group fitness opportunities
||Regarding interval training, we are still building up the intensity of those intervals over time. We should do the same with our content creation efforts.
- Twitter is a micro-blogging platform, so treat it as a vehicle for passing along personalized insight, humor and empathy in 140 characters. In fact, work to get your content to 130 characters, so you are more likely to be retweeted. You can also join Twitter Chats for rapid interaction around common interests (treat them as “group fitness” opportunities). Here is a great 12Most post to get you started with TwitterChats, and I will also throw #DadChat into the mix which is hosted by the gregarious and insightful Bruce Sallan.
- By now, you are probably following blogs that align with your professional and personal interests. I prefer to set up RSS feeds which I can use with both BundlePost (for content curation) and Google Reader (often used with Buffer for further content curation). However, we should now take the time to comment on these blogs to show the authors our appreciation. Unlike tweets, blog comments have a much longer “shelf life”. You not only get to express your ideas with more than 140 characters, you are also likely to establish a two-way dialogue with the blog author and other commenters. Each blog comment is linked to your social profile via Twitter/Facebook/Livefyre/Disqus/Wordpress, so readers may click on your profile for weeks/months/years versus a tweet that frequently gets lost in the “noise” if not noticed within the hour.
- LinkedIn Group Discussions provide another venue for offering your insight in greater than 140 characters. Similar to blog comments, these discussions may stay active for weeks! As long as you are both courteous and knowledgeable, you can count on other readers clicking on your avatar to see your LinkedIn profile. And by now, you have that LinkedIn profile 100% complete, right (with ties to your Twitter account, corporate website and possibly your blog)?!?
- We are ready to push that interval intensity to the highest – time to start blogging! From a platform perspective, I prefer WordPress. However, you can read this comparison of the major blogging platforms. Reserving some “capacity” for the last zone in our Zone Fitness series, Speed/Power, I just want to touch upon a few highlights regarding blogging in this zone. First, develop a backlog of posts, and an even longer backlog of post ideas, before promoting your blog. Secondly, determine a posting frequency that you can sustain. Then prepare an editorial calendar to keep you on task. Finally, just like every running interval will not be your best time/distance ever…do not get paralyzed by thinking each blog post has to be the best ever.
And just like intervals have a duration, we should establish both times and durations for our daily social media interaction intervals. The key is to be efficient and effective versus social media simply becoming a “time sink”.
||Starting to get a little more difficult and uncomfortable. Our muscles feel heavy, the burn is intense, and we noticeably feel like we cannot go much longer. Mentally, we might be looking for a “way out”.
||Content creation takes time and creativity. It can be both difficult and uncomfortable, and at times we will definitely be looking for a way out. But think about it from an athlete’s perspective. If you’ve put all the work into building a foundation of strength and endurance, do you really want to turn your back on all of your hard work?
Instead, develop a discipline around your work habits. Be “on when you are on, and off when you should be off”. Athletes break down when they over-train, and we can burnout if we do not step away from the computer. Take time off weekly, and consider taking longer offseasons to completely recover and recharge.
- Did you know that both Fitness and Social Media Zone Training require good monitoring? I use a product called DigiFit for my fitness zone training, and I encourage you to review Mantis Pulse Analytics for social media monitoring.
- Expect the social media parallel to Zone 5 – Speed/Power to involve blogging tips!
I look forward to your comments as we wrap up this series. If you enjoy these posts, please Stumble them to further encourage social sharing and discussion of these ideas.
*Note: Fitness descriptions were paraphrased from Training Zone descriptions provided by New Leaf and Lifetime Fitness LifeLab. These are not sponsors…I just appreciate their services.