I love that you created this series! so fun & enlightening to see things in a different way
Social Media Fitness – Anaerobic Endurance and Content Creation
Welcome to the fourth installment of Social Media Fitness – Zone Training: Anaerobic Endurance and Content Creation. You can read about Zone 1, Zone 2 and Zone 3 to catch up with the series.
- We have warmed up by doing our research and preparing our strategy.
- We spent quality “base building” time in our Fat Burn zone as we built up our social media tribe.
- We began to burn more efficiently and improve our threshold in our Aerobic zone as we worked on content curation.
- Now we are ready for Content Creation!
Let’s complete this stage of the zone training fitness analogy by discussing the Objectives, Application and “Feeling” of Zone 4 in regards to both fitness and social media.
Objective:
| Fitness | Exercise longer at anaerobic intensities, improve threshold, increase cardiac performance to do more work at a lower heart rate. |
| Social Media | Build upon and leverage the trust established, during tribe development and content curation zones, to start introducing our own original content (most likely *not* promotional). |
Application:
| Fitness | Intense, medium-length intervals, time trials and tempo workouts, possibly group fitness opportunities |
| Social Media | Regarding interval training, we are still building up the intensity of those intervals over time. We should do the same with our content creation efforts.
And just like intervals have a duration, we should establish both times and durations for our daily social media interaction intervals. The key is to be efficient and effective versus social media simply becoming a “time sink”.
|
Feeling:
| Fitness | Starting to get a little more difficult and uncomfortable. Our muscles feel heavy, the burn is intense, and we noticeably feel like we cannot go much longer. Mentally, we might be looking for a “way out”. |
| Social Media | Content creation takes time and creativity. It can be both difficult and uncomfortable, and at times we will definitely be looking for a way out. But think about it from an athlete’s perspective. If you’ve put all the work into building a foundation of strength and endurance, do you really want to turn your back on all of your hard work?Instead, develop a discipline around your work habits. Be “on when you are on, and off when you should be off”. Athletes break down when they over-train, and we can burnout if we do not step away from the computer. Take time off weekly, and consider taking longer offseasons to completely recover and recharge. |
- Did you know that both Fitness and Social Media Zone Training require good monitoring? I use a product called DigiFit for my fitness zone training, and I encourage you to review Mantis Pulse Analytics for social media monitoring.
- Expect the social media parallel to Zone 5 – Speed/Power to involve blogging tips!
I look forward to your comments as we wrap up this series. If you enjoy these posts, please Stumble them to further encourage social sharing and discussion of these ideas.
*Note: Fitness descriptions were paraphrased from Training Zone descriptions provided by New Leaf and Lifetime Fitness LifeLab. These are not sponsors…I just appreciate their services.
Brian Vickery
I love my wife and two daughters. I am blessed in that I also love my job as a principal and EVP of the Rocky Mountain Region for Mantis Technology Group. I am excited to promote our Pulse Analytics social media monitoring and sentiment analysis solution as well as our core software development and business intelligence services. I enjoy teaching and coaching, watching football and basketball, and playing tennis. I graduated UT-Austin. You can find Brian on Google+.
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10 comments
We're at Zone 1...but getting one person fit as to asking 20 teams to join in the same fitness regime....all with various levels of fitness and experience and motivation.....so that as a sports team who needs to ply together to win...now thats a much different challenge. Any post to deal with that?
Okay, I'm commenting again! Yipes, I HATE when I comment and it disappears. I was so clever, so funny with that comment. Now, I'm tired and it's forgotten. DARN! Well, I just wanted to thank you for mentioning me and #DadChat...it's my baby, as you know, BV and I'm so grateful for the GREAT people I meet through it and for people like you who are always so supportive!
Brian, aloha. Love that I am getting physically and socially fit with your guidance. So agree with your comments on tweetchats; there are so many great ones available. Today I read Will's 12Most post on internet marketing tips and he taught me something important. He said to put the link about 25% of the way into the tweet rather than at the end. In most instances, I have been doing it incorrectly. What a simple thing to change. Okay, Brian, now that it's official, I look forward to your Peyton Manning post. Until alter, aloha. Janet
Thanks, Janice. Folks like you have been generous with their feedback. I am glad I took the time to expand into a 5-part, bite-size chunk series versus try to write one lengthy post where I might have had to edit out some of the good stuff. I may use this series as a basis for onsite training...I think it could truly benefit organizations. I know because I "lived it" ;)
I just visited your site for the first time, Annalie. Yes, it can be a trick if you have varying skill levels with different levels of fitness, experience and motivation. I actually wrote a post regarding "Recreational vs Competitive sports" that discussed that issue a little. It is nice when you can divide recreational from competitive so each level can enjoy what they are doing at the motivation level where they are comfortable. Regarding different levels of fitness, that is when you can use "heats" to group people by fitness levels/experience. In the social media world, you can definitely break out recreational from competitive, and each could still have a positive influence on your brand perception with the right coaching and training/social media policy. For those that want to increase their fitness levels, and become a more active participant in your communications, then they need a team captain to mentor them for awhile.
Thanks for adding the comment back again, Bruce. I'm sure this one is twice as insightful as the previous one! You know I am a big fan of #DadChat as a great resource for parents every Thursday night at 6pm PST. I also appreciate your efforts getting around to commenting on so many blogs like mine. How did that camera work out for you on the Mammoth ski slopes today?
I definitely have some work ahead of me regarding the Peyton Manning signing. Might come at it from a Leadership perspective...or perhaps a 12 Most perspective! I've heard about the strategy of URL location within the tweet. I have experimented with not having it at the very end, but I haven't drilled it in my everyday use. Glad you are enjoying the Social Media Fitness series, Janet. I've had fun writing it...and sweat a little bit, also (although not enough since I'm still at the low end of the base building, ARGH).
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About Brian Vickery
I love my wife and two daughters. I am blessed as a principal and EVP of the Rocky Mountain Region for Mantis Technology Group. I am excited to promote our Pulse Analytics social media monitoring and sentiment analysis solution as well as our software development and business intelligence services. I love football, basketball, tennis, and judo. I graduated UT-Austin. Follow Mantis
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