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#HecklersHangout 7 – Summary – author Dawn Rasmussen

Dawn Rasmussen encourages us to always maintain our marketability for the job marketI was traveling this week on a college road trip, so I had to miss being co-host on Hecklers’ Hangout. For the 2nd week in a row, my co-host Margie Clayman had to channel a little “Brian Vickery” and handle the production side of Hecklers’ Hangout…versus only having to focus on being her usual witty-and-insightful-while-still-loving-unicorns-and-Sprite self.

But here is the cool thing about our multi-channel online show – I can watch the YouTube recording of Hecklers’ Hangout and still write the summary post!

Our special guest was Dawn Rasmussen – author of Forget Job Security: Build Your Marketability. Dawn has been a wonderful supporter of Hecklers’ Hangout since we kick-started it, so it was excellent to have her as our guest to discuss her new book. Here are some great takeaways from the show, and I encourage you to watch the recording to gain more insight on actively crafting your marketability and career!

  • Job security and career management becomes more of a function of marketing yourself versus expecting employer loyalty.  Personal note: you can continue to market yourself within your current organization…you are not limited to external communications.
  • Future employers are blank screens. Your resume, online presence, and interview helps “paint the picture” that can captivate the employers and prompt them to hire you.
  • Perhaps it is time for the “Objective Statement” of resumes to ride off into the sunset (although I like it that Margie wants to improve the world and save the sick puppies and kitties). Instead, focus on Value Propositions and Branding Statements to marry your skills with your future employer’s needs.
  • Keyword stuffing in a resume will get you burned. I could not believe folks were using white fonts to stuff “invisible” keywords into their online resumes for search engines to pick up! Employers, and even some search engines, will eventually catch you in the lie.
  • Most jobs are still found through “somebody you know” versus the job boards. Professional networking is crucial, and it is not a “one time thing”. Follow-up to keep those networking relationships fresh, and be willing to contribute time and value to those relationships (Pay It Forward mentality).
  • Your online brand/image/identity must be current and consistent with your resume. Keep that LinkedIn profile updated!
  • Job interviews are not about “who you are” it’s about “what can you do for your potential employer”. Do research prior to your interview to know potential employers’ issues, cultures, and current news. Your research may also convince you that you will never fit in an employer’s culture, so consider other employers.
  • Even though interviews are meant to convey what you can do for the employer, it is still important to remain authentic and “true to yourself”. If you step so far out of your comfort zone to impress the employer, and that ultimately gets you the job, you will never be comfortable in the job.

We appreciate Dawn joining us on this Hecklers’ Hangout, and feel free to continue the discussion and heckling on our fan page. Meanwhile, look for the blog post next Monday to learn more about next week’s Hecklers’ Hangout special guests: John Boyle and Daniel Newman, creators of Rantitude.

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Brian Vickery

I love my Vickery Girls - and now grandsons! I am blessed in that I also love my job as a VP of Enterprise Solutions for ProKarma. I appreciate the convergence of big data and data visualization in our Pulse Analytics social listening and analytics platform as well as our core software / mobile app development, business intelligence, and test automation services. I enjoy teaching and coaching, watching football and basketball, and playing tennis. I graduated UT-Austin. You can find Brian on .

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  1. Hi Brian, I’m so sorry I missed it. I was thinking ouf you, but I was at a concert. It sounds as if Dawn made some great suggestions. She’s right, fit is important, the employer should be selling you the job as much as you are selling yourself.

    I can’t believe people are putting keywords in their profiles in white font so search engines find them. Unreal!

    This Thursday is my daughter’s 17th birthday so I won’t be there this week, but I will be thinking of you guys.

    I hope your college tour with your daughter is going well, Brian!

    • Enjoy the birthday – we had a great college road trip, and Savannah still owes me a couple blog posts.

      Yeah, the white font keyword stuffing was really surprising…always trying to impress those search engines, but they are getting more intelligent all the time.