Prevent Defense and Long Bomb make Joe Flacco a Very Rich Boy
History is sometimes defined by moments, right? The Baltimore Ravens limped into the 2012 NFL playoffs while still searching for an offensive identity. Pundits had the Denver Broncos winning the Super Bowl, and fans were already making plans for a Broncos/Patriots showdown in Denver once the Broncos dealt with this little Ravens speed bump.
But the Baltimore Ravens won – and won again – and then won the Super Bowl. Joe Flacco was stellar, and I begrudingly gave him credit. I still think it came down to a Hail Mary 70-yd bomb, against a poor Denver Broncos’ prevent defense, that made the difference between Flacco being the highest paid player in the NFL and Flacco competing for his job in training camp next season. He is now slated to earn $120.6 million dollars over the next six years!
It appears that history, and paychecks, are defined by moments!
Remember when I wrote Lessons Learned from Tom Brady Taking One for the Team? Those lessons were the following:
- Team-First Cultures Thrive
- It’s Not Always About the Money
- Short-Term Sacrifices Reap Long-Term Rewards
- It’s How You Deliver the Message
Joe Flacco and the Ravens did not do the best job on Lesson #4. I drilled down on just a small sampling of social chatter captured by Mantis Pulse Analytics after Joe signed the contract. Notice that the guy with the highlighted red Facebook status “gets it”. Joe might have the biggest contract, but the real “hit” doesn’t come until the third year. They have plenty of money left over to re-sign players like Ed Reed, and they can always come back to the negotiation table if Flacco under-performs over the next couple of seasons.
The rest of the negative mentions on this page all think that Flacco did not deserve the money. They are also passionately sharing their mistaken impression that his bloated contract is going to bring down the Ravens franchise.
There is brand reality, and there is brand perception, and Flacco could have managed his brand perception much better.
Even though I knew it was coming, I was shocked when Flacco landed that big contract. He had a historical playoff run, but he significantly under-performs the elite NFL quarterbacks during the regular season. But as a fan, and a consumer, I am willing to look beyond first impressions and do a little more research to realize Flacco has a team-friendly contract. Many fans and consumers never go beyond first impressions, so we need to remain diligent with our brand perception by monitoring and engaging on social channels.
How do you like the new Pulse Analytics Flipboard used as the featured image for this post? Imagine that highly visual, real-time dashboard for your brand – to go along with the social media monitoring and sentiment analysis using Pulse Analytics? What is the perception of your brand? If you are unsure, or you understand the importance of brand perception, then schedule a Pulse Analytics demo with me!