Influence Marketing Sensei Sam Fiorella Comes To Seattle
Back in May 2013, I wrote a blog post titled The Influence Marketing Guys were WRONG – and Then They Made it RIGHT. It was a review of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing written by Sam Fiorella and Danny Brown. Well, Sensei Sam (Sam Fiorella is a partner at Sensei Marketing) is coming to Seattle! More specifically, he will be speaking at the Mantis Technology Group Headquarters in Redmond on December 4th.
Sam and I have become great friends over the last couple of years. We developed a mutual respect as we kept showing up in the same Twitter chats. We then met in person in Knoxville in 2012, and he became a resident heckler at our Hecklers’ Hangouts on Google+. Sam brings a marketing wisdom and a sharp wit to every debate, and his insights are colored both by his wealth of real-life experience and his willingness to acknowledge that success is a product of hard, intelligent work. The Influence Marketing book introduces an influence marketing methodology that goes beyond an algorithmic score.
Since Mantis Technology Group is an agile software solution provider, we appreciate that the influence marketing methodology is an iterative solution. The solution keeps getting better as it receives feedback from real-life case studies. Since Mantis Pulse Analytics is a social media monitoring and sentiment analysis solution, we also appreciate that the influence marketing methodology monitors social channels to identify micro-influencers and to pinpoint consumers’ locations on the Customer Life Cycle Continuum.
Here is the abstract for this executive level presentation on December 4th:
Businesses are now competing with – and often losing to – “the wisdom of crowds” in the sales and branding battle. Identifying individuals who sway online consumer opinion and purchase decisions on specific topics and within specific communities has become critically important to marketers and public relations professionals. In fact, 74% of marketing professionals around the globe have reported that they’ll deploy “influence marketing strategies” as part to their marketing mix in the next 12 months (according to Sensei/ArCompany Influence Marketing Survey).
Yet, there is still tremendous confusion and debate over what influence marketing strategies are, how to truly identify an influencer online, and how to measure the success of such programs. As a result, we’ve invited Sam Fiorella, co-author of the Pearson-published book: Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing. to be our guest at a Breakfast Seminar for Executives in Redmond, WA on December 4th, 2013. Sam will share key insights from his book including case studies and strategies for businesses seeking to increase lead generation efforts and return on investment from social media marketing.
We would like to extend an invitation to you and your guest for this exclusive event. This event is open to a very limited number of people so we encourage you to register right away by visiting the Eventbrite Registration link.
Thanks to co-sponsor TicTalking, a signed copy of Influence Marketing will be given to everyone in attendance.
I hope you join me in welcoming Sam Fiorella to Seattle/Redmond, and I look forward to seeing you bright and early at the Mantis offices on December 4th!